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James Guy With Gold and Silver Olympic Medals

Join The NO. 1 Swim Training Academy.

Swim Faster in 6 Weeks.


The Race-Winning System.

Built for Swimmers Who Want to Win.

Drop Time. Win Races. Repeat.

Your Next PB Starts Here.

Stop guessing. Stop wasting training sessions.
Learn the exact performance systems, race-day strategies and elite habits James Guy used to become a 6× Olympic Medallist.
 
In just six weeks, you'll develop the skills, confidence and mindset to swim faster, race better and give yourself the best chance of achieving new personal bests.

Built for competitive swimmers who are serious about winning.

James Guy in a pool punching fist through water

Join The Academy 

The James Guy Academy is where ambitious competitive swimmers come to get faster. Powered by Skool, you'll gain access to Olympic-level coaching, proven training systems, race-winning strategies and a driven community—all focused on one goal: helping you achieve new personal bests and win more races.

James Guy promoting the James Guy Academy on Skool

The Trainning Found Inside The Academy That Makes You Faster!

James Guy on lesson 1 the champion mindset

Think Like A Champion
Gain 1-5 Seconds!

Anyone can perform when they’re comfortable. Champions perform when they’re tired, nervous, and under pressure.

This course will teach you how to control race vday nerves, build confidence behind the blocks, and execute your race plan when the stakes are highest.

Because mental toughness isn’t something you’re born with, it’s a skill you can train.

James Guy on lesson 2 stroke library

Master Every Stroke
Gain 1-10 Seconds!

Gain an inside look at the technical details that underpin world class performance.

Through my exclusive stroke analysis, you’ll learn how elite swimmers generate speed, maintain efficiency and execute their races effectively.

Study drills demonstrated by the world’s best athletes, break down the techniques of Olympic and World Championship medallists, and discover the details that create major performance gains.

Learn what separates the best from the rest and how to apply it to your own swimming

James Guy on lesson 3 performance nutrition

Fuel For Performance
Gain 2-8 Seconds!

Nutrition is one of the most overlooked tools in swimming. Whether you’re preparing for training or race day, the right fuel can make the difference between performing well and performing at your best.

 

Learn practical strategies for pre-race nutrition, hydration, recovery, and daily eating habits used by elite athletes.

 

Fuel your body correctly, recover faster, and maximise every training session and race.

James Guy on lesson 4 recovery and regeneration

Recover Smarter
Gain 1-5 Seconds! 

Recovery is where adaptation and improvement happen. Learn the essential principles of recovery and regeneration, including the importance of swimming down after races and training sessions, monitoring recovery through HRV (Heart Rate Variability), and using proven restoration methods to optimise performance.

Discover how elite athletes manage fatigue, accelerate recovery, and ensure they’re ready to perform at their best day after day.

James Guy on lesson 5 peak race preparation

Perform When It Matters Most
Gain 1-5 Seconds

This is what all the hard work is for. A happy swimmer is a fast swimmer.

Learn the key principles of peaking physically and mentally so you can perform at your best when it matters most. Discover effective race-day routines, warm-up strategies, mental preparation techniques, and practical tips such as when to put on your race suit.

 

Arrive behind the blocks feeling calm, confident, prepared, and ready to execute your race plan.

James Guy on lesson 16parent resources

Support Their Journey

My dad, Andy, was one of the keenest swimming parents of them all, and he learned that supporting a swimmer is about knowing what to say, not always what to do.

 

In this module, we’ll explore the vital role parents and guardians play throughout the swimming journey, from early morning training sessions to the car ride home after a tough race.

 

Learn how to provide the right support, encouragement, and perspective to help your swimmer thrive in and out of the pool.

James Guy on lesson 8 goal setting

Create A Clear Path Forward

What will you do when the rubber meets the road? What are your dreams and goals? In this module, you will learn how to create a plan to achieve your immediate, short-term, and long term objectives, whether your sights are set on county, regional, or national success.

 

We will identify your strengths, examine areas for improvement, and develop a clear path forward so you can reach your full potential.

THE JAMES GUY ACADEMY

Every swimmer has a next level. Find yours below.

Coaching built around your goals. Tap your discipline to get started.

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