

Join The NO. 1 Swim Training Academy.
Built and Run by me
6× Olympic medallist
The James Guy Academy
Get exclusive access to one-to-one feedback, training principles, race insights and performance systems that helped me become a 6× Olympic Medallist. Now available to Competitive swimmers, coaches, parents, masters athletes, triathletes and recreational swimmers worldwide!

The Pillars Of Success Found Inside The James Guy Academy

Think Like A Champion
Anyone can perform when they’re comfortable. Champions perform when they’re tired, nervous, and under pressure.
This course will teach you how to control race vday nerves, build confidence behind the blocks, and execute your race plan when the stakes are highest.
Because mental toughness isn’t something you’re born with, it’s a skill you can train.

Master Every Stroke
Gain an inside look at the technical details that underpin world class performance.
Through my exclusive stroke analysis, you’ll learn how elite swimmers generate speed, maintain efficiency and execute their races effectively.
Study drills demonstrated by the world’s best athletes, break down the techniques of Olympic and World Championship medallists, and discover the details that create major performance gains.
Learn what separates the best from the rest and how to apply it to your own swimming

Fuel For Performance
Nutrition is one of the most overlooked tools in swimming. Whether you’re preparing for training or race day, the right fuel can make the difference between performing well and performing at your best.
Learn practical strategies for pre-race nutrition, hydration, recovery, and daily eating habits used by elite athletes.
Fuel your body correctly, recover faster, and maximise every training session and race.

Recover Smarter
Recovery is where adaptation and improvement happen. Learn the essential principles of recovery and regeneration, including the importance of swimming down after races and training sessions, monitoring recovery through HRV (Heart Rate Variability), and using proven restoration methods to optimise performance.
Discover how elite athletes manage fatigue, accelerate recovery, and ensure they’re ready to perform at their best day after day.

Perform When It Matters Most
This is what all the hard work is for. A happy swimmer is a fast swimmer.
Learn the key principles of peaking physically and mentally so you can perform at your best when it matters most. Discover effective race-day routines, warm-up strategies, mental preparation techniques, and practical tips such as when to put on your race suit.
Arrive behind the blocks feeling calm, confident, prepared, and ready to execute your race plan.

Support Their Journey
My dad, Andy, was one of the keenest swimming parents of them all, and he learned that supporting a swimmer is about knowing what to say, not always what to do.
In this module, we’ll explore the vital role parents and guardians play throughout the swimming journey, from early morning training sessions to the car ride home after a tough race.
Learn how to provide the right support, encouragement, and perspective to help your swimmer thrive in and out of the pool.

Develop Better Athletes
Coaches, this one’s for you! What are you prescribing in your sessions?
Yes we know the times have changed, we’re trying to prolong the life of an athlete.
We’re working smarter, not harder!

Create A Clear Path Forward
What will you do when the rubber meets the road? What are your dreams and goals? In this module, you will learn how to create a plan to achieve your immediate, short-term, and long term objectives, whether your sights are set on county, regional, or national success.
We will identify your strengths, examine areas for improvement, and develop a clear path forward so you can reach your full potential.








